So Avon Products, the fifth largest beauty company in the world who boasted £10.8 billion in sales in 2010, are never really mentioned by beauty bloggers or vloggers. I’ve always found this a little odd, not to mention annoying. With 6.4 million worldwide representatives who enable purchasing from the comfort of your own home, somebody must be buying their products. But who?
My Sister-in-law is an Avon rep, I buy (on average) £10 worth of products every campaign and there are a few items I repurchase year in, year out. My Mum, Aunts, work colleagues and friends are all the same- with representatives of their own. It’s very rare that I will mention an Avon product to an acquaintance or client and they won’t know of its existence, which leads me to believe that we all read the catalogues and at least ponder whether we should purchase or not.
Still, an Avon product in a beauty blog is an occasional thing. Search for “Avon” on Youtube and you’ll struggle to find an in-depth review video the way you would with Mac, Illamasqua or Urban Decay. Nevermind a tutorial- in all my years of following Guru’s I’m yet to see one use an Avon product.
So, what I’m asking is why don’t we see more Avon featured in blogs and vlogs? Clearly we are all buying it, are we just too ashamed to admit it? If so, why?? Avon is no cheaper than most drug store brands, nor is it any worse quality. There has been a bit of a recent internet flutter over the Ideal Flawless foundation, such as this Top 10 Foundations video from Goss, but other than that it seems poor Avon are out in the cold.
So, do you like Avon products? Do you dislike them? Are you put off by another element of ordering- delivery times, the erratic pricing? I really would appreciate any feedback on this. I would especially love it if you could reblog this question and maybe we could get to the bottom of where Avon are going wrong!
It absolutely infuriates me that when I’m considering buying a £20-£30 Anew product there is NEVER an online review, yet search for Nyx Round Lipstick and you have to fight your way through pages of swatches and hours of film dedicated to the subject on Youtube. I just wonder how, with celebrity endorsements, worldwide advertising and international brand recognition, nobody ever gets excited about an Avon launch. Are we just all bored of it?