Category Archives: Nails

Request: Nail Professionals, I need your help!

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For most of January I have been quite preoccupied with my nails and now that we are a week in to February the craze hasn’t subsided. My main aim is to get my nails into a decent condition so that I can paint them at home and still be proud of them!

My concern though, I don’t really know what I’m doing. I have all the products and the good will is there, but why exactly do we have to soften our cuticles? And is constantly removing and reapplying nail polish/strengtheners doing my nails more harm than good?

So if there any nail technician-bloggers out there who read my blog, would you be interested in doing a Q&A interview for Shoeperduper? I’ll get all of my questions answered and hopefully hone my manicure technique and you’ll get some promotion for your blog 😀

 

In other news, I received my Supernails Nail Food set only 2 days after I ordered it! I had ordered a duo of the nail eat and the nail drink but it seems there was a special offer elsewhere on their site that I hadn’t seen in which the same set came with a free Zoom Therapy hand & nail lotion, so they sent me that (which I thought was nice and honest of them!).

zoomfood

 

On a negative note, their website is horrific to navigate and it’s a nightmare just looking at the standard Zoya nail polishes. To add insult to injury I emailed them with a couple of queries as to how best to use the product and the email constantly bounces back to me, same when I email the generic order/sales email address they used to confirm my order. That puts me off a bit.

Anyway, hopefully I’ll have a taker on the Nail Q&A!

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Does anyone else remember this stuff? Supernails Nail Food.

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nail food

Back in the day when I worked for QVC (10 years ago!) this was their number one selling nail product and, yes, they did stock OPI, ProStrong and Nails Inc at the same time.

Legend has it that Supernails (or Zoya, or whoever the hell makes this stuff) got a bit too big for their boots and decided to sign a contract with Ideal World (QVC UK’s biggest competitor at the time) whilst still obliged to their contract with QVC. Although this stuff was available on the high street, QVC were disgusted with the lack of respect from the nail brand and so immediately terminated the contract. Nail Food went from being the best selling nail product in the UK to becoming a virtually unheard of brand overnight.

It’s a real shame because it was a superb product. It’s a two part nail solution product; Nail Eat strengthened and hardened whilst Nail Drink hydrated, defending against brittleness and peeling in the process. Depending on what course of action your nails needed you could favour one over the other, or like me just switch between the two evenly. It used to soak in rather than leave a gloss so could be applied over or under all of your existing nail polishes and in general was just one of those marvellous products that 10 years ago I wouldn’t be without.

It seems that Nail Food is still widely available in the States but I’ve only found one UK seller and that is Nail Care Club. I’ve bought some for old times sake, as I’m not getting on with Nail Envy (I never have if I am honest). It’s considerably more expensive than back in the good old days, I do believe it used to cost £12 +p&p for the two items, or you could purchase them individually or multi packs of either, whereas I’ve just paid £23 for the two bottles. Supernails also had an extensive range of polishes (Zoya) and a hand care and cuticle range called Qtica.

The sad part is that there is a completely unrelated item by Oriflame called Nail Food, which insinuates that the brand isn’t what it once was! I suppose there is a lesson there; don’t fuck with QVC.